Sponsorship of LAT35 in Talisker Whisky Atlantic Challenge

08/12/2020

WesCom Signal and Rescue has sponsored the four-man team LATITUDE 35 in the gruelling ocean rowing race, the Talisker Whisky Atlantic Challenge, which started on 12 December.

The annual Talisker Whisky Atlantic Challenge, which commenced in 2012, challenges competitors to row 3,000 miles across the Atlantic Ocean, which equates to around 1.5 million oar strokes over the race per person. The extreme event begins on the coast of the Canary Islands, Spain and finishes in English Harbour, Antigua. The Talisker Whisky Atlantic Challenge has raised over €6million for charity in the last four races.

LAT35, which has already completed over 140 hours of training in their rowboat, will be equipped with WesCom Signal and Rescue’s brand, Comet’s lifesaving pyrotechnic flares during the race.

Team member, Jimmy Carroll, says, “WesCom Signal and Rescue is the number one flare company in the world. Flares are an essential piece of kit that we must carry, and WesCom Signal and Rescue manufacturers the best on the market. Handling pyrotechnics professionally is key and understanding how to use them is an important part of the preparation we have undertaken to take part in the race.”

LAT35 is also aiming to break the previous world record for the fastest four-man team to complete the race. Currently held by The Four Oarsmen, they conquered the Talisker Whisky Atlantic Challenge in January 2018, in an impressive 29 days, 14 hours and 34 minutes.

Chris Feibusch, Director of Global Marketing and Communications for WesCom Signal and Rescue handed over the flares personally. He comments, “We are delighted to sponsor the LAT35 team and their impressive mission to complete the Talisker Whisky Atlantic Challenge. Pyrotechnic marine distress signals are a crucial piece of kit to carry in this race, and we are proud to ensure the team will have the highest quality and superiority of our flares on board, to ensure the team’s safety in the challenge.”

The four-man LAT35 team is made up of Jimmy Carroll, Todd Hooper, Jono Mawson, from the UK and Team Captain, Dixon McDonald from the USA.