Sailors’ Society appoints a new CEO

08/12/2020

The worldwide welfare charity, Sailors’ Society, has a new chief executive. Sara Baade started work as its new Chief Executive Officer (CEO) in September 2020. She is an experienced charity leader and was CEO of The Army Families Federation. Sailors’ Society is supported by WesCom Signal and Rescue.

The new CEO says, “Sailors’ Society is a charity that not only delivers a positive difference to seafarers, but also to the wider seafaring community and I couldn’t be more honoured and excited to join and lead the charity going forwards.”

Sara has a background in management and strategic policy. She has also worked as a senior civil servant for the Department of Business Innovation and Skills, a director of the charity UK Skills and has substantial experience in investment banking.

Sailors’ Society’s Chair of Trustees, Peter Swift, says, “We are delighted to have secured such a strong candidate to take over and build on Sailors’ Society work providing a lifeline for seafarers and their families around the world.

“Our new CEO joins us as at a time of great innovation, as we offer new virtual services to complement our traditional roles, including our industry-leading Wellness at Sea programme and our family outreach.

“Sara is admirably equipped for the challenging role of developing and building the Society while securing our sustainability in the current and future environment. We look forward to welcoming her on board as we chart our future course.”